Personal branding photography

Brand archetypes in business photography

Your brand archetype is an useful element to include when planning your business photography. Find out how understanding your archetype can shape your visual storytelling, with practical tips and Scottish brand examples to guide you.
Brand archetypes in business photography

Personal branding photography

How to use brand photos strategically

As an Edinburgh-based brand photographer, I’ve seen many small businesses invest in professional photography but not fully get the most out of it. In today’s digital world, top-notch visuals are essential – but their real power lies in using them strategically.


How to use brand photos strategically

Marketing and branding

Seasonal brand photography in Edinburgh

Seasonal brand photography can really help your content be up-to-date and relevant to your ideal clients! Find out here why it’s so important and how to do it – with heaps of ideas you can put into practice for each season.
Seasonal brand photography in Edinburgh

Personal branding photography

How to take business photos: ideas from your industry

How to take business photos by seeing what’s popular in your industry and find out why it works. It’s all about your target client’s expectations, and absolutely not mindless conformity.


How to take business photos: ideas from your industry

Mindset

Low-quality photos and self-esteem

Low quality photos and self-esteem are strongly linked – find out here exactly why crappy business photographs erode yourself confidence, and keep you playing small. Then learn what to do about it.


Low-quality photos and self-esteem

Personal branding photography

What kind of business photography do I need?

“What kind of business photography do I need?” is something you’ve probably asked yourself even before you start the search for the right photographer to help you. So how DO you figure out what kind of business photography you need? It’s all here …
What kind of business photography do I need?

Personal branding photography

6 reasons you’re putting off a brand photo shoot

Putting off a brand photo shoot is something lots of small business owners do – here are the most commons reasons why. Find out why they’re not true and why you should do it anyway!
6 reasons you’re putting off a brand photo shoot