I'm hugely proud to be a founding member of the Edinburgh Marketing Collective, a dedicated group of creative local marketing professionals committed to helping local businesses thrive.
I LOVE the collaborative spirit and expertise of this incredible group! It's not only helped me loads on both personal and professional levels, but it also allows me to offer my clients access to a broader range of skills and services from local experts I absolutely trust.
If you're a small business owner in Edinburgh or elsewhere in Scotland, then keep an eye on our LinkedIn page to find news of upcoming events and initiatives that will help you tackle your marketing with confidence and creativity.
Co-founders: Amy Canfield, Donna Green, Dave Howard, Jen Cadger
The Edinburgh Marketing Collective is a network of highly skilled local marketing professionals, each specialising in different areas of the industry.
Established in January 2024, the Collective was born from a desire to create a reliable and collaborative space for Edinburgh businesses to find expert marketing support without wasting precious time searching (needle in a haystack, anyone?) and not really knowing where to go.
Our mission is to provide Edinburgh with a vibrant hub of knowledge-sharing and community spirit for small businesses.
Whether you need help with marketing strategy, social media, podcasting, or content creation, the Edinburgh Marketing Collective ensures you and your business have access to all the marketing tools you need to grow and thrive.
Meet the founding members
JEN CADGER
Belter Marketing
Marketing strategist and planner, helping you achieve clarity and direction in your marketing
DONNA GREEN
That'll be me, then!
Brand photography and headshots strategically designed to help you attract your ideal clients
DAVE HOWARD
Bespoken Media
Podcast strategist providing branded podcast development and audio storytelling expertise
AMY CANFIELD
The Social Hood
Social media strategist, delivering bespoke social media management and training
How the Edinburgh Marketing Collective helps local businesses
Our strength lies in our collaborative approach. By bringing together specialists in marketing strategy, business photography, podcasting, social media (and lots more), the Collective enables its members' clients to benefit from a comprehensive range of services. This is especially valuable for larger projects or businesses requiring support across multiple areas of marketing.
So, as a client of any Collective member, you gain seamless access to the expertise of the entire group, resulting in consistent communication, smooth project management, and outstanding results tailored to your needs.
We also deliver marketing workshops for local businesses which provided the folks attending with actionable insights and practical skills to apply to their own marketing.
Looking ahead, we're cooking up new plans which will include more workshops and events, fresh collaborations - plus something else that needs fleshed out more before we spill the beans!
A couple of our previous events ...
Amy explains to local business owners how they can get the best out of using Instagram in their marketing
Our first "Mastering marketing" workshop
Our first ever marketing workshop was a great success! We knew that amongst all of us we have a great deal of expertise and knowlege to share, but putting it together into a deliverable workshop was something I don't mind admitting I myself was nervous about.
What if we screwed it up? What if I forgot what I was supposed to say??
We didn't screw it up. And I didn't forget what I was supposed to say. And we got some great feedback!
"Lovely balance of humour, information and professional brilliance. Lots of lightbulb moments for me. And pastries! Thank you!"
"An excellent morning. Thank you to everyone for sharing your skills and experience. I really feel the Edinburgh Marketing Collective is an excellent resource for business owners."
"Hugely informative and valuable. A great introduction to EMC. Look forward to hearing more from you and attending future events."
Jen and I with a great gang of marketing students at Edinburgh College: the next generation of marketers!
Interactive workshop for marketing students at Edinburgh College
Jen taught the students - and me! - a lot of vital principles of marketing strategy, and I walked them through how brand photography is a key piece of marketing and how to approach it.
Keenly aware we had the graveyard slot of starting at 2.00 pm with them, practical exercises involving moving about were essential!
From brainstorming how to market things like "healthy" Coca-Cola to practising taking headshots for their new LinkedIn profiles, we kept them busy for the afternoon.
We in the Edinburgh Marketing Collective are always keen to hear from people about working on joint initiatives like this: community and collaboration really do drive what we're all about.
So we were really pleased to be asked by Edinburgh College to give their students insights from the world of work in the field of marketing!
EMC Ambassadors
Could you be one?
If you're another Edinburgh marketer or local business owner who would consider being an EMC ambassador, we'd love to hear from you.
You could pitch a collaboration to us, share your marketing knowledge or expertise as a spotlight speaker at an EMC event, or work with some other way if you have a great idea!
Email me at dg@donnagreenphotography.co.uk, or drop a message to our LinkedIn page.
Get help with your marketing
If you’re a business owner looking for expert guidance or a team capable of handling larger projects with ease, the Edinburgh Marketing Collective is here to help you. We're always happy to explore how we can support your goals.
Whether you’re interested in individual services, group workshops, or something bigger, just contact any one of us individually (links under our profile photos above) or message our LinkedIn page and we'll get right back to you.