"How much does brand photography cost?" and "How much do headshots cost" are very common questions, and there's not a standard answer.
Generally, brand photography in Scotland can cost anything from around £250 to about £4,500, depending on the level of service you need.
You get what you pay for
You really do get what you pay for, and with the explosion in numbers of businesses online now, and with high quality photography everywhere, it’s not so much a question of whether you can afford to have your business photographed properly but whether you can afford NOT to.
Basic headshots and mini sessions start at the cheaper end of the spectrum of professional photography and really are the absolute bare minimum today’s business owner can get away with.
There is a place for headshots - if you’re employed, for example, and are looking for your next job, you’ll need headshots for LinkedIn. Or if you’re doing online dating, you’ll need some basic headshots for your dating profiles.
Mini-sessions (and their drawbacks)
Mini sessions, where you book a certain time slot on a certain day in a batch with other people, are slightly more useful than headshots in that they tend to show more of you in a particular location and can sometimes incorporate props.
However, for headshots and mini sessions, your brand photography specialist will not have spent time rigorously examining and analysing your business to come up with a bespoke shoot plan for you which is strategically designed to support your marketing messages.
Strategy sells
And the strategy is what produces images which will make you proud of your online presence and help you sell.
If you have your own business, even if you’re starting out, having your business professionally photographed is a vital investment which will elevate public perception of you and your business right away. (And help you sell!)